I've been addicted to YouTube for almost 15 years. I've learned a lot from it, but I've also wasted too many hours. Still today, the powerful algorithm can grab my attention against my will without me even realizing it and getting me riled up before going to bed. And because of this, falling asleep has often been a problem for me. With time it has gotten better, I am slowly becoming more mindful about what will affect my sleep negatively or positively.
Netflix has stated that sleep is one of its biggest competitors. The same goes for Twitter, Meta, Linkedin and Tiktok because they compete ruthlessly for our attention. What an irresponsible and destructive goal. Keeping people at all costs hooked to their screen. Sleep is imperative for people's mental health.
In a world where tech giants are competing for our attention in an attention economy by manipulating our psychology, Snoozefest's goal is to compete for attention by inspiring people to prioritize and spend their time on sleep instead.
The business of Snoozefest is to sell physical products that help people improve their sleep. Our vision (or "why") is to help people through our products and content to be mindful about sleep.
As Snoozefest only sells physical products, our incentive is not to compete for people's attention. Our economic incentive is to create physical products that people want in order to improve their sleep. But as a by-product of our primary business model, we want to help people prioritize sleep instead of screen time through our community and content.
The challenge for companies today is figuring out how to be for-profit for good. Snoozefest aims to be a part of this community.
Reaching people without social media today is almost impossible. You could try to communicate through different channels (our newsletter, for example) and boycott the giants' platforms.
OR you have to recognize that social media is here to stay and strive to be a positive force within the system. Also, let's not forget that many good things come with tech (people coming together, finding community, the democratization of information, accessibility of information, etc.). It's definitely not only bad.
Snoozefest will try the latter and therefore also communicate through Twitter and Instagram where we remind people through our content to take their sleep seriously, to put down their phones, and be mindful about their sleep.
If you like what you read, support us by giving us a follow on our Instagram and Twitter.
Stay tuned for our sleep mask Fly, available to order soon! When the mask is on, no screen can reach you!
Snoozefest - Be Mindful About Sleep
