Our story

We’ve always tried to find the balance between having an ambitious life, doing the stuff we want to do, living stress free and being happy. This made us very interested in sleep, because if our ambition was to be achieved, enough good sleep every night was the key. And like many people we have struggled with our sleep. 

People have problems with their sleep because of many reasons. Depression, stress and anxiety can cause sleep deprivation. And not getting enough sleep will make these things worse. It becomes a vicious cycle.

As we started learning about sleep and taking control of our life, living it the way we want it, our sleep started to get better. 

It became clear that this was something we wanted to work with and then the idea of a sleep mask was born. This was the starting point. 

We tried all the sleep masks on the market but none was a perfect fit. So we decided to take a leap of faith and try to create one ourselves. 

For us, Morning Woo represents something more than a tool to improve the quality of your sleep. It represents looking within, taking yourself seriously and living life the way you want. to live. Most of the time good sleep will follow.  

For us this translates into having a company which does something decent. Beyond creating great products that help people sleep better we want to spread awareness of the importance of sleep for our mental and physical health. 

And at the same time we can have fun and be creative with our own company. After all, we named it Snoozefest.

Sweet dreams!

// Oscar & Henrik